Reporter's Notebook

The art and science of the interview

Written for Children, Strong Enough for Adults

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I have been following and reaching out to people on Twitter by music genre, and I notice that the follower count is going up.  I contacted a lot of blues fans and invited them to visit the Rick Estrin & the Nightcats interview.  Likewise, I visited a lot of electronic music aficinados and suggested they listen to the Squarepusher interview.  And, I’ve been tweeting to reggae fans and telling them about the Ziggy Marley interview.  When the Loveness Wesa interview is done, I’ll recommend Afropop and African music lovers listen to it.  As I do more interviews, and continue this kind of focused outreach, I expect that people will begin see this is a destination to hear one-on-one interviews. 

It’s not just a matter of throwing something up on Twitter or FB and hoping it’ll be seen.  As I said before, I’m not a porn bot or a tweeple army general.  So, I have to use my time as best I can, and that means using time honored marketing techniques, including targeting the audience with what they might be interested in.  A scatter shot approach – sending everything to everybody – is a huge waste of time and resources.  But hopefully, when people visit, follow, friend, listen … they’ll see that I’ve CREATED content that is valuable.  That’s why I have so much respect for people who create.  Because society exists off what they do; the builders, the writers, the thinkers.  And the people who listen and enjoy and appreciate, to them creators should be and are eternally grateful since patrons have always been critical to the survival of creative types. 

The other third of this social pie, the free-riders, aka the people who leech off the work of others is as unavoidable and ubiquitous as cow farts in a corn field.  Like bankers who make money off money and don’t really contribute to anything other than their own welfare, I don’t have much love for the regurgitators of the internet.  They remind me of the Grasshopper in the “Ant and the Grasshopper”, while the worker bees, struggling to be seen and heard and to eat remind me of the Little Red Hen; another simple story that hits like a sock full of rocks.

Written by Interviewer

August 27, 2012 at 03:33

Posted in Scratchpad

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