Reporter's Notebook

The art and science of the interview

USA Today and KBOO

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classified ad

I love this country.  With a little money and a little idea, you can reach thousands of people.  So, after about eight months, I decided I wanted to let people know about my site,, through a few ads.  I spent the previous few months using press releases to contact the media, politicians, think tanks, etc.  But I decided I wanted to try the most traditional venue to reach an audience – advertising.  My twitter account for @stconstitutions, is pretty well traveled.  Google Analytics shows respectable visitation.  I just wanted to see though, how much a classified ad would spike traffic.  So I placed a weekend ad in USA Today and a week of underwriting spots for KBOO.  Let’s see what happens.

Written by Interviewer

June 20, 2014 at 21:32

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