Reporter's Notebook

The art and science of the interview

Bread versus Wheat

leave a comment »

Bread v Wheat

Sometimes, reporters want wheat.  For example, they might want to see where something comes from; the raw version – the data – before other people have had the chance to put their interpretation on it.  Other times, reporters want bread, meaning they want to hear the interpretation and compare it against the raw information.  When a reporter asks for bread and gets wheat, it’s useless.  And when a reporter asks for wheat and gets bread, again, it’s useless.

Another bread versus wheat example is when a radio reporter in particular asks a source for information via the medium of audio and they get text.  If they specifically ask for an audio interview and get text, it’s not really helping.  Why?  Because one of the things that makes reporting credible is being able to attribute comments to a source.  Yes, text can be quoted, but it’s a layer removed from the source.  Sources know this, which is why sometimes, some of them refuse to respond with their voice to a question for comment.  Or, during an interview, they will ask a reporter to turn off their recorder but allow written notes.

As a reporter, this has always struck me as a little cheesy, like the source is saying, “OK, you can have proof, but not very good proof”.  If a source promises something and they don’t deliver, and then rationalizes it later, it can be frustrating.  But it certainly tells you something about that source.

Advertisements

Written by Interviewer

September 11, 2014 at 04:17

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: