Reporter's Notebook

The art and science of the interview

Calling the Media’s Hand

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Big Kanuna

Sometimes, as media and journalists, we can get caught in our own rules of fairness.

I don’t have a good handle on why some media outlets focus solely on major party candidates during forums in advance of presidential, general and off year elections. Maybe it’s got to do with polling and how the issues of third party candidates aren’t always the same main issues as they are for the majors. Maybe it’s got to do with the influence of the majors who want the punch bowl all to themselves and more or less convince the media through ad buys that they deserve it. Maybe it’s got to do with the fact that the numbers of the minors don’t come close to those of two party candidates and so, the media – a numbers driven concern – makes an economic decision that the largest audience comes from those who capture the largest numbers. I don’t know.

But I do know the standards of Sigma Delta Chi, which is the organization for the Society of Professional Journalists. And its stated missions are (1) to promote and defend the First Amendment guarantees of freedom of speech and freedom of the press; (2) encourage high standards and ethical behavior in the practice of journalism; and (3) promote and support diversity in journalism. So when Third Party candidate Jason Levin crashed a debate between only Democratic Oregon Governor John Kitzhaber and Republican challenger Dennis Richardson at the editorial offices of the Pamplin Media Group on September 23rd, it was kinda what the latter three deserved.

Political forums are not private love-ins. They should be more like racous holiday dinners where the whole family is at the table.  Of course, maybe that’s just me.  I happen to like the idea of the unpredictable and the un-anointed peeing in the sacred pool.  That’s why although I think weather modeling and the Dow Jones Industrial 30-day average are cute, they show us every day that we have no idea what will or should happen next.  I root not for the havoc, but the humbling.

Besides, if Oregon’s Ballot Measure 90 passes, getting a seat at that table may be even more difficult for third party candidates in the future. Congratulations to Mr. Levin for having the kahunas to pull out his own chair and forcing forum hosts to put their journalistic principles above whatever it was that made them initially not.

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