Reporter's Notebook

The art and science of the interview

The Money is the Message?

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Mark Rubio

One of the reasons why people have a standing distaste for politicians is because of how they sometimes don’t clearly answer questions.  Case in point, Mark Rubio has written a book in which he talks about what America needs to do to help Americans recapture the American Dream.  The law says he, as a sitting Senator, can’t also run for the presidency.  So, he has to make a choice as to when he’ll choose which office he’ll officially seek.

Charlie Rose and Nora O’Donnell of CBS This Morning both asked Mr. Rubio when he’ll announce.  And he circled back to his book and how he spells his choice out there.  The anchors followed up with a simple question, namely, (paraphrasing) can’t you just say?  Again, he goes back to the book.  This is one of those times for reporters and the audience when you wonder what is more important to a politician; communicating a message important to their constituency or making money for themselves?  To be fair, Hilary Clinton has done this a number of times around her own book in interviews.

The established politician strategy when asked a question that is too direct is to continue talking in hopes that the listener or viewer will forget the question that was asked and instead, focus on their next golden utterance.  Time can limit how much time reporters, commentators, correspondents and anchors have to follow up on such dreck, but they need to as often as they can so the public knows the single-minded message isn’t floating free.

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Written by Interviewer

January 13, 2015 at 00:00

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