Reporter's Notebook

The art and science of the interview

True Levity

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Countdown Clock

You often see TV news hosts chatting each other up in an effort to sound homey or accessible.  Sometimes, these fall flat and are marked by awkward silence or even more awkward conversation.  But sometimes, it’s sincere as it was this morning on the CBS This Morning newscast.

Host Jeff Glor announced a story introducing the upcoming NFL Football season and a graphic showing a countdown clock came up on the screen.  It showed that the start of the season was 148 days away.  As the music played and the digital clock counted, you could hear the incredulity in the anchor’s voices.

Their chatter was more like a cacophony as they talked over each other, unable to believe that the network was promoting the start of something that was almost six months away with the urgency that it was breaking news.

Yes, CBS is their employer, and yes, the NFL is a huge sponsor.  But this was so ridiculous that even they couldn’t take it seriously.

Now that was true levity.

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Written by Interviewer

April 22, 2015 at 22:00

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