Reporter's Notebook

The art and science of the interview

How to Be Wrong

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Red X

KBOO is a community radio station here in Portland that has occupied the far left politically and on the radio dial for almost 50 years.  I conduct interviews for KBOO’s news and public affairs.  So I assumed that because KBOO champions LGBTQ issues, the news director would be interested in new Governor Kate Brown’s view on human rights issues as they affect that group.  Ms. Brown is the nation’s first bi-sexual state executive.  I had been trying to secure an interview since shortly after she assumed the governorship.

Chris Pair, the Governor’s spokesperson was, at all times, prompt in his replies to my requests and cordial in explaining the governor’s schedule and the difficulty in getting an interview for anything except in response to specific issues, i.e. bill signings, policy statements, etc.  But today, he was specific by saying focusing on anything other than Ms. Brown’s work in office is not where they want to take the messaging.

Jenka Soderberg, KBOO’s news director concurred with Mr. Pair.  She said she didn’t understand why the mainstream media, including the Oregonian, had latched onto Ms. Brown’s personal life while there were many more pressing issues that she felt deserved public attention.  Among them, what Ms. Brown can do as Governor to prevent the EPA from forcing the city to cover its reservoirs.  Or learning her views on preventing Nestle’ from setting up a bottling plant in Cascade Locks and using ungodly amounts of water while Oregon is suffering through its worst drought in decades.

At that moment, I felt like I had missed a meeting.  And I remembered again why they’re called news “directors”.  I guess it’s one thing to assume something is important, but it’s another for it to actually be as important as you assume.  And we all know what happens when we assume.  Reporters need directors and editors because reporters are not always right.

Maybe later, the messaging will line up and make that other conversation happen. Maybe not.  But pressing business is the headline today.

I get it.

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Written by Interviewer

May 22, 2015 at 09:47

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