Reporter's Notebook

The art and science of the interview

Not Just Pretty Pictures

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Graphics Designer

I’m not sure how much credit graphics people at TV stations get, but they should get a lot more.  And I think particular attention regarding computer graphics needs to go to meteorologists.

Those over the shoulder images you see when the anchor is doing the news were created by a team of one to a few people in a little room somewhere.  If it doesn’t already exist in the station’s graphics library, or if it’s not part of a graphics package the station pays for, it has to be created in-house.

After a news meeting, the graphics people get a list of graphics needed for subsequent newscasts.  These things take time to make.  And consider a graphic that was accurate for a story last year, might need to be tweaked because an updated story needs an updated graphic.  So the person doing the work needs to have computer savvy and arts expertise to put them together quickly and have them look good too.  It’s important because if a graphic doesn’t fit the story, nobody is happy.  Likewise, if the thing gets corrupted or deleted, that can give a news director or producer conniptions.

Meteorologists, also create graphics, but they are building their animated vs. static graphics that must be in real time to follow constantly changing weather.  They don’t have a team.  Instead, they have to do it themselves.  It’s sort of like, the graphics people are cooks in a restaurant, while the meteorologists are cooking for themselves.

Interpreting high and low pressure areas, temperature isobars, radar images and satellite data, weather people have to turn National Weather Service information into something a viewer can plan painting their house or washing their car around.  I imagine it gets to a point for them where it’s easy, but not necessarily simple.  Proof of that is in the presentation of each channel’s weather.

None of the displays look the same.  And the clickers they hold are different, meaning the hardware and probably software are different.  Unlike static graphic folks who all probably use Adobe, for forecasters, it might not be as simple as choosing weather themes like writers get to choose font styles.  WX people might need to learn all new packages when they move from station to station.

There is a lot more that goes on at a TV station besides video.  Those static and animated images weren’t created by fairies.  People who create graphics that also help tell the story, moving or not, are unsung heroes and heroines of the TV news business.

 

 

 

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Written by Interviewer

April 9, 2016 at 07:38

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