Archive for May 2016
That’s the first thought that hit my brain when I saw the preliminary artwork for my book from the terrific graphic artist who created it. Ren (short for Karen) and I worked on the front and back cover for no more than a week after the phone cover art was finished. But we haggled for months over that cover art, which we both knew would have to be definitive and signature.
I wanted something boring. I just didn’t know it was boring. I knew I wanted a phone on the cover, since what better exemplifies a public radio pledge drive than a phone? But I wanted a generic, black, 1950ish version. And I wanted it on a white cover because I thought it would draw the viewers eye..
Ren liked the basic idea. “I can work with that”, she told me. But it was by no means a finished idea. For weeks, we went back and forth about design. She developed a version of the phone that was more stylized and interesting than what I was thinking. Big body, big dial, big handset. You hear pledge drive phones during pitch breaks because the ring is supposed to conjure up in your mind the icon of telephone – a thing that equals the noise it makes and the attention it garners. Think Peter Sellers as the US President in “Dr Strangelove” pleading with his Russian counterpart on a big clunky phone that the bomb heading his way isn’t intentional. It wouldn’t do to have Androids vibrating on tabletops as the sound that you’re supposed to associate with the dynamism of giving.
Likewise, Ren felt the image needed to draw on that association to power and formality but at the same time, not be that. So when she completed my black phone on a white cover, I was thrilled. She, not so much. “White covers are death”, she said. “But I love it” I whined, even as I felt I had already lost the argument.
I mumbled something about white space, but Ren pressed on. “I’m sending you a variation I’ve been playing with”, she said. “Keep an open mind”. Her variation was a halting fire engine red phone on a black background. I stared at it, not wanting to be that guy who couldn’t swallow ideas not his own. “Waddya think?”
I deferred. It was attention getting. Still, I clung to my boring black and white version. “Well, since we’re experimenting, can you give me some color combinations for the phone and the covers?” She did, handily, as if to say, “You know this design is the best one. Just admit it.”
And, she was right. The more I looked at it, the more it grabbed my attention. It made me think of urgency. It made me think of the pressure to reach a goal by a deadline. It made me think of disappointment and defeat if the goal is missed and the crime of the consequences that could follow. And it made me think of valiant efforts to not let that happen by public radio crusaders.
P.S. To learn more about the coming book, visit @pledgethebook & http://www.pledgethebook.com. To see more work from Karen Green, visit https://rengreen.wordpress.com/ and linkedin page? https://www.linkedin.com/in/karen-green-102579b9
This is a quickie.
And I may be way off about this. If I am, somebody tell me.
Yesterday, KOIN Channel 6 did an exclusive interview with Donald Trump. Later, KPTV Channel 12 referenced the interview and used video from it but didn’t identify the station that conducted it.
I’ve noticed that reporters and outlets, (whether broadcast or print), can be very protective of their work and their brand. In a society of professionals like journalists, I’m not sure why that is. But rarely do some outlets credit other outlets for stories they either break or conduct. And the times that I’ve called an outlet to follow up on information in a story of theirs, they share source contact information almost never.
Maybe, the case of yesterday’s pair of stories is a special case. Perhaps, there is an internal agreement amongst stations that works with video in a pool the same way it works with audio. FYI, when a bunch of stations decide to air an event, often one of them agrees to collect video and audio for all of them so all of them don’t have to duplicate the effort and expend those resources. That’s called a “pool”.
Maybe it’s a selfish thing – “I had to work to get it, you work to get it”. Or maybe it’s a mistrust that they won’t get credit from their competitive peers. But if that was the case, nobody would ever again use anything from anywhere and claim proper “attribution” or “fair use”.
Legitimately, record company X could say, “Why, media outlet, should I let you use a snippet of a Prince song? If you haven’t paid a royalty fee, you need to find some musician to create a Prince sound-a-like, and BTW, if it sounds too similar, expect to be sued.” Or author X could say, “My article is fully copywrited and even if you properly attribute me as the author of its conclusions, but without my expressed and written permission, expect to be sued.”
Or maybe it’s a liability thing, as in, reporters don’t want any other reporter suffering from the outcomes of stories they uncover if those outcomes are bad. Or perhaps reporters can be protective of their scoop like some researchers, who don’t necessarily want any other longhairs dinking around with their original conclusions.
Those two are kind of longshots.
Sometimes, I wish the society of professional journalists behaved more like a society.
P.S. Coincidentally, I found this article by NPR media critic David Folkenflik as I was researching my book about the public radio fund drive. In it, he asks some of the same questions I ask about why media can be so insular. I admit that the subjects of companies not giving each other credit and companies not letting reporters talk are not directly related, but in the areas of trust giving and trust getting, they are first cousins.
It seems strangely calm, that place in the corner of the TV newsroom. A single person taking phone calls, listening to police scanners, reading press releases, flipping through traffic cameras or watching social media. But, the assignment desk is the broadcasting equivalent to the low pressure area at the center of a tornado.
The assignment editor sits at the assignment desk. In radio. the news director can be the assignment editor too. But in both cases, they are responsible for taking the minute by minute pulse of story newsworthiness by watching their city electronically. And they are also gatekeepers by taking tips from callers and forwarding them to the right reporter. They then send those reporters and camera operators out the door into storms, floods, power failures, traffic accidents and crime scenes. They run them ragged, from one shoot to the next or divert them in route. They command them back because the story needs to run at noon, or five or eleven.
Everyday, stations have news meetings where the anchors and reporters postulate on what the best stories that day will be and where they are likely hiding. And everyday, they walk out of that room, with that plan in hand and into a shower of tiny wrenches. The assignment desk reminds them that the location of the open house has changed because the keynote speaker is delayed, or the city just closed Highway X, and now, you have to use Highway Y, which is going to make getting to that 1:30 press conference a challenge. Or what was going to be a voice-over video only shoot is now going to be a live remote, and oh, have you been trained on the new module? And BTW, you were going to have a reporter but now, you have to shoot it yourself.
Back in the newsroom, reporters, camera operators and producers hover around the assignment desk like moths to a flame. Or they yell back and forth to it from across the room.
“Who, again?” “What was it?” “When does it start?” “Where, exactly?” “Why are they doing that?” “How the hell did that happen?”
In response, assignment editors can be grumpy, but it is a grumpiness that I think is really a kind of world weariness. They know everything in their town; every schedule, every intersection, every official, every phone number, URL or email address. They know their team and may have even gotten into a shouting match or two with some the more high-maintenance among them. And they know each other. The know other desks can be just has loud, hot and turbulent as their own..
They truly are, constantly, drinking from a firehose. I can imagine that when these folks go home at the end of the day, they want to be as far away as possible from any word, voice, sound or picture that comes out of the end of a wire.
Seven days a week, 24-hours a day, the assignment desk is manned (or womanned). I have watched assignment editors work. They look calm, sitting over there by themselves.
But they are a force of nature, and everybody knows it.