Reporter's Notebook

The art and science of the interview

The Batphone is Red

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PledgeTheBook

That’s the first thought that hit my brain when I saw the preliminary artwork for my book from the terrific graphic artist who created it. Ren (short for Karen) and I worked on the front and back cover for no more than a week after the phone cover art was finished. But we haggled for months over that cover art, which we both knew would have to be definitive and signature.

I wanted something boring. I just didn’t know it was boring. I knew I wanted a phone on the cover, since what better exemplifies a public radio pledge drive than a phone? But I wanted a generic, black, 1950ish version. And I wanted it on a white cover because I thought it would draw the viewers eye..

Ren liked the basic idea. “I can work with that”, she told me. But it was by no means a finished idea. For weeks, we went back and forth about design. She developed a version of the phone that was more stylized and interesting than what I was thinking. Big body, big dial, big handset. You hear pledge drive phones during pitch breaks because the ring is supposed to conjure up in your mind the icon of telephone – a thing that equals the noise it makes and the attention it garners. Think Peter Sellers as the US President in “Dr Strangelove” pleading with his Russian counterpart on a big clunky phone that the bomb heading his way isn’t intentional. It wouldn’t do to have Androids vibrating on tabletops as the sound that you’re supposed to associate with the dynamism of giving.

Likewise, Ren felt the image needed to draw on that association to power and formality but at the same time, not be that. So when she completed my black phone on a white cover, I was thrilled. She, not so much. “White covers are death”, she said. “But I love it” I whined, even as I felt I had already lost the argument.

I mumbled something about white space, but Ren pressed on. “I’m sending you a variation I’ve been playing with”, she said. “Keep an open mind”. Her variation was a halting fire engine red phone on a black background. I stared at it, not wanting to be that guy who couldn’t swallow ideas not his own. “Waddya think?”

I deferred. It was attention getting. Still, I clung to my boring black and white version. “Well, since we’re experimenting, can you give me some color combinations for the phone and the covers?” She did, handily, as if to say, “You know this design is the best one. Just admit it.”

And, she was right. The more I looked at it, the more it grabbed my attention. It made me think of urgency. It made me think of the pressure to reach a goal by a deadline. It made me think of disappointment and defeat if the goal is missed and the crime of the consequences that could follow. And it made me think of valiant efforts to not let that happen by public radio crusaders.

Caped crusaders.

P.S.  To learn more about the coming book, visit @pledgethebook & http://www.pledgethebook.com. To see more work from Karen Green, visit https://rengreen.wordpress.com/ and linkedin page? https://www.linkedin.com/in/karen-green-102579b9

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Written by Interviewer

May 24, 2016 at 10:16

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