Reporter's Notebook

The art and science of the interview

“Let’s Listen.”

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Let's Listen

I’m noticing more public radio reporters saying this before their stories.  It reminds me of when NPR began saying, “Live, from NPR news” before each newscast.  Is it designed to invite listeners into a closer relationship with the storytelling, in a “C’mon, let’s go!” kind of way?  Being more personal with listeners by asking them directly to come along for the ride?  To invest themselves at that moment?  If I hear it throughout public radio’s news offerings, I’ll bet it’s based on some memo somewhere about a new set of psychographics that suggests it will help boost pledge drive giving.

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Written by Interviewer

November 1, 2017 at 07:55

Posted in Scratchpad

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