Reporter's Notebook

The art and science of the interview

PLEDGE Excerpt” Anger Translation

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Pitchers are quick to say that the drive will be noticeably shorter if givers give a lot, quickly and often. But one of the oldest complaints listeners have against pledge drives is that even after they’ve done as they’re asked, the drive continues because so many others have not. “Pledge-driving me nuts” was what Sarah Bunting titled her blog post at in 2007. While lost in an enjoyable interview from her beloved WNYC, a pitcher interrupted to, she says, “tell me some shit about how everyone listening to him right now who doesn’t cough up some money is basically going to hell, like, 1) don’t mess up the flow of a perfectly good segment, and 2) I GAVE YOU THE MONEY ALREADY.” (28) Kelly Williams Brown, writing for the Daily Beast in 2014, talked to Paul Maassen, General Manager of WWNO in New Orleans. She asked, “whether there would be a time when those of us who are already members could magically skip the membership drive; it does feel unfair that those of us that dutifully pony up our $12.50 a month have to suffer with all the shirkers.”

Near the top of the hour of a 2015 pitch break, in this comparison between a cold virus and some of station KCLU’s listeners, news director Lance Orozco sneezed, and then said he was “allergic to slackers.” He was obviously talking to people who had not yet contributed to the station. Should pitchers and the managers that support them get the occasional pass to be outright mean considering how often they are attacked with outright meanness? Who knows? But public radio stations are staffed with people who love and believe in what they do. Occasionally, they hit back whether they should or not.


Written by Interviewer

May 3, 2018 at 06:51

Posted in Scratchpad

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