Reporter's Notebook

The art and science of the interview

Posts Tagged ‘Internet

When Elephants Fight

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elephant-fight-far

“When elephants fight, the grass suffers.” – African Proverb

In the course of working on my book about the public radio pledge drive, I stumbled upon a conversation between two leaders in the public radio realm. Adam Davidson, who has been a content producer for NPR and APM with a particular interest in economics, and John Sutton, a long time radio researcher and fundraising consultant who has been following audience behaviour for decades.

Mr. Sutton responded to a conversation Mr. Davidson posted about the future of audio content and how public radio in general is facing an existential threat from new, long-form journalism from podcasts like “Serial”. Mr. Sutton responded that people don’t use podcasts the way they use radio as it currently exists and even with the technological changes that have rocked public radio, their effect in the long term will be smoothed out.  As time went on, their conversation got a lot livelier and their critiques of each other’s point of view, much more, … um … pointed.

Fortunately, what I’m working on isn’t specifically about program production, audience behaviour or technological innovation as it affects public radio. There are people are much smarter about those things than I will ever be. But it reveals the problem with experts. What is the public to do when standing between two people who have the credentials to clearly and cogently defend opposite points of view?

Pubcasters do everything they can to keep the public happy and in a giving mood and that means drawing as little attention as possible to such conversations. But in the deep underbelly of public radio, they ultimately direct bigger conversations. Like, for example, those over the success of Jarl Mohn, NPR’s new CEO who wants to bring more high value donors into NPR. It’s a strategy that drew justifiable skepticism from the host of OPB’s daily flagship radio news program in 2014.

Maybe the extra cash will help public radio rely less on pledge drives, give producers more freedom to produce higher quality programming and help it avoid future bloodbaths like the one that rocked the network in 2014. ICYMI, NPR made deep cuts in staff and programming in a cost saving move.

In their August 2015 conversation, both men do agree on one thing – the key to public radio’s success is producing programs the audience will listen to and pay for. Their discussion, found here, is probably only one of many such fights between such elephants deep within the public radio milieu.

Written by Interviewer

March 12, 2016 at 08:59

Something’s Missing

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Tannerite

I’ve written in this blog about how CBS, under long time anchor Dan Rather, pioneered the idea of using maps as part of stories. The reason, at the time, was because studies showed American kids were terrible at geography. It was an attempt to make news not only inform, but provide basic education. It was decades before the Internet.

Fast forward to about 2009 when the New York Times starts making it easy for web users to define certain words and phrases in its online version of stories. Users who let their browsers hover over unfamiliar terms see a thumbnail description. Later, the site would underline those same words and phrases with hyperlinks to make it even easier to quickly get an in-depth explanation of those unknown somethings.

Maybe news departments have come to believe that because the Internet is so ubiquitous, people will know to look up something they see or hear that they don’t understand. And so, maybe that was the reason why KOIN’s Ken Boddie, in reporting an accident at an Oregon gun range involving the substance “tannerite”, didn’t explain what tannerite is.

Tannerite is the brand name of an explosive sold mainly for making targets on gun ranges blow up. A listener might wonder why something that has the potential to accidentally explode would be used on gun ranges. Wikipedia says tannerite is a combination of two powders that is stable until hit by a hammer blow, a low-velocity shotgun blast or dropped.

Clearly, a complete description like that is more than a news director might feel such a story needs. But that missing detail, for someone who doesn’t spend their time on gun ranges or in gun stores, was just glaring enough.

In the end, I did look it up.  But for a completely different reason.

Written by Interviewer

August 17, 2015 at 23:58