Reporter's Notebook

The art and science of the interview

Meeting Goals, Being Real

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Public Radio

A lot of public and community radio stations are in the middle of fund drives right now.  And what I don’t understand is why people don’t support them.  They take the content, but they don’t give anything back.  If these stations could afford to be altruistic, they could afford to bake and leave apple pies on the windowsill for people to take and eat and not bother to say thanks for.  But they have bills to pay.  One station in particular spends $2,000/day just to keep the lights on and pay the teeny weeny staff.

So when people whine about how pledge drives bug them, I want to produce spots that are sort of equivalent to the images on cigarette packages; in other words, very rude.  Because these folks already know the issue.  They’ve known them for years.  So the issue isn’t education anymore.  It’s, in a way, saving them from their inattentive selves.  I want to make commercials that shock and infuriate but grab them by the throat and say something like, “Remember that relationship you had that you screwed up and now everyday, you cry about what you lost?  Don’t do that again here, now.”

It sort of reminds me of how people wail and beat their chests when a local bookstore goes out of business but only as long as it takes them to turn on their IPAD and order books from Amazon.  Spare me the show.  If you care and you’re willing to work, then do.  If you don’t but want people to think you do, … ewwwww.

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Written by Interviewer

October 20, 2012 at 02:15

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